Auto CEO accepts ‘great idea’ from UCS fifth grader’s via a writing assignment
Auto CEO accepts ‘great idea’ from UCS fifth grader’s writing assignment
Posted on 03/03/2017
A photo of Bri Loveday sitting in the Graebner media center

It is becoming the tweet seen around the world.

What started as a writing assignment for Graebner Elementary fifth grader Bria Loveday has become international news when her marketing idea was accepted by Tesla CEO Elon Musk.

“I’ve learned through this that anything is possible,” Loveday said about the experience.

Loveday wrote the letter as part of an assignment that asked students to write to a business with a compliment, suggestion or complaint.

The 10-year-old chose a suggestion.

She wrote that Tesla – which does not advertise – should hold a competition for homemade commercials, which could then be aired.

“The cool part is that you still won’t be taking the time and money to advertise for yourself,” she wrote.

She also complimented the company as “very smart and friendly to the environment.”

Musk’s tweeted response: “Thank you for the lovely letter. That sounds like a great idea. We’ll do it!”

Since the tweet became public, Loveday has been featured in local, national and international media for her innovative marketing idea and her commitment to the environment.

 “It is our children who will impact and change the world for the better,” Superintendent Dr. Christine Johns said.  


Below is Loveday’s letter and the response:

Telsa Inc.
3500 Deer Creek Rd.
Palo Alto, CA 94304

Dear Elon Musk,

I’m Bria from Ms. Exparza’s 5th Grade Class. I’m writing you because I would like to make a suggestion for your company. Also, I think your idea is a very smart and friendly to the environment.

I have noticed that you do not advertise, but many people make homemade commercials for Tesla and some of them are very good, they look professional and they are entertaining. So I think that you should run a competition on who can make the best homemade Tesla commercial and the winner will be their commercial aired. The cool part is that you still won’t be taking the time and money to advertise for yourself. Plus, this is something your fans and customers will definitely love. You could give the winners a year of free Supercharging or a Model 3 Easter Egg or something.

My dad is also an auto writer for and U.S. News and World Report. He has shown me all about Tesla and solar energy and everything. We watched a bunch of the awesome fan-made commercials, and we even went and sat in the Model X at Somerset Mall in Troy, MI.

Also, your idea for these Tesla cards is the best thing I’ve ever seen. I hope that when I’m older I can drive a Tesla It’s so sad that they cannot be sold in Michigan. It’s such a hassle to drive to a different state to get a car! I plan to be a politician when I grow up, and I will make sure that the government protects the environment, and Teslas can be bought anywhere.

My dad is going to send you this letter on Twitter too, so it will be easier for you to respond. Hopefully, I will hear back from you so I can share it with my teacher and my class.

Your “Green” Fan,


P,S. It would be so cool if you could hook me up with a Tesla t-shirt. 

Tweet from Musk