Three international honors earned by UCS DECA chapters
Three international honors earned by UCS DECA chapters
Posted on 05/15/2019
Compilation of three winning teams

Two Utica Community Schools high school DECA chapters have earned three top honors at an international competition featuring the best business students from across the globe.

Henry Ford II High School and Utica High School chapters received the awards at the DECA International Career Development Conference in Orlando Florida. DECA – Distributive Education Clubs of America  –  develops emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management.

A Henry Ford II High School team finished in the top 10 in the nation for a Creative Marketing Project. This is the first top ten finish in the school's history.

The Utica High School chapter finished in the top 10 in the school-based enterprise event for the second straight year for its school store, the Chieftain Connection. A UHS team also finished in the top 20 for an Integrated Marketing Campaign.

“With the support of their teachers, UCS students are demonstrating tremendous success through programs that create meaningful experiences beyond the classroom walls,” Superintendent Dr. Christine Johns said. “DECA gives our students the opportunity to develop skills that are critical to business leaders – problem solving, innovation and the ability to work in collaborative teams.”

More than 20,000 students attended the DECA international conference from countries around the world, including the United States, Guam, China and Spain. The participants represent the top one percent of all the marketing students in the nation.

 

Henry Ford II High School's DECA chapter had 14 students compete in the international conference.

 

Seniors Luke Chapp and Collin Toon placed in the Top 10 in the nation for Creative Marketing Project for a 20-page paper and a 15-minute presentation on the Sterling Football Club. For their event, Toon and Chapp were required to choose an organization, identify an issue, and create a solution using extensive research, including interviews and surveys.

Utica High School had 12 students attend the International Career Development Conference.

Utica High School seniors Kendall Avis and Jacob Joseph placed fourth for the school-based enterprise event. The students provided a 10 minute presentation on a marketing plan for the school store that included target markets, customer demand for merchandise and market research strategies.

UHS seniors Elizabeth Mittag and Stephanie Curnow placed top 20 in the nation for an Integrated Marketing Campaign.  The competition was an advertising campaign that included a written 10-page paper and 15 minute presentation with a unified theme. Mittag and Curnow presented on the product TileMate.